COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Packaging Design
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GD 304
Fall/Spring
2
2
3
4
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives The aim of this course is to teach the art and craft of package design. Working from detailed briefs, students will experience how to design packages for a wide variety of projects, clients, and customers.
Learning Outcomes The students who succeeded in this course;
  • The students who succeeded in this course; will have a basic understanding of the basics Graphic Design; balance, unity, direction,typography and illustrations
  • will have a basic understanding of 3dimensional form; folding cardboards and dimensioning, bottle designing
  • will have a basic understanding of packaging effectiveness in marketing
Course Description Key course concepts will include seeing and designing in; three dimensions, mass vs. prestige design, designing for target markets, playful design, new product launches
Related Sustainable Development Goals

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction None
2 Perspective on packaging
3 Official Holiday
4 Market research/ modern packaging industry
5 Basics of Graphic design
6 Official Holiday
7 Emotional aspects of color
8 Projects
9 Midterm
10 Introducing 3 dimension
11 Folding cardboards and dimensioning
12 Bottle designing
13 Projects
14 Projects, Presentations
15 Projects, Presentations
16 Review of the Semester  
Course Notes/Textbooks
Suggested Readings/Materials Other online resources will be announced throughout the course.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
20
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
6
80
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
7
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
4
64
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
5
4
20
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
6
4
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterms
Final Exams
    Total
108

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media,

X
2

To attain complex problem-solving skills, using various design methods,

X
3

To have a clear understanding of creative/art direction,

X
4

To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design,

X
5

To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions,

X
6

To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,

X
7

To have an advanced level of knowledge and experience in producing/editing still and moving images,

X
8

To attain proficiency in using related software, media, and communication technologies,

X
9

To gain reflexive and critical thinking abilities,

X
10

To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude,

X
11

To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1),

X
12

To be able to speak a second foreign at a medium level of fluency efficiently,

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest